Some countries are proud of the 4G technology in India, there is a war like situation between telecom giants. Everyone, including the likes of Bharti Group, Vodafone, BSNL and Tata recently launched 3G services in India. Price sensitive Indian market in its early stages, when we about '3 G technology 'talk. Until recently mobile phone calling and text messaging has been used for the original purpose. Now that these players a wider scope of mobile telephony in the country are trying to develop. And is a perfect time. India is growing at a phenomenal medium glass. Secondly, it is willing to spend more than ever before and to try new things is not hesitating. This feature is now willing to pay. People are surfing the net on their mobile phones, smart phones they are buying and what they are not paying bills online.
The change is very fast between the changes in nature, this expensive technology with telecom companies are trying their luck. With as much as Rs 68,000 invested in the purchase of 3G spectrum million, I hope that these companies a fortune.
Let me remind you that the European market, where 3G was introduced in 2003, mobile phone companies to be profitable 2-3 years back. If the companies and a long wait, especially when they can be so invested. But as I said the Indian market is changing at a stupendous pace so I think that mobile phone companies over here that will not wait.
Currently, a lot of them are using experiential marketing to develop the market. Bharti Airtel has launched a campaign in which many red buses or famously known some of the major cities on the move "3G buses" is. Users of these buses move mobile TV, video calling and 3G mobile services like online gaming experience can get one. They also tune with the new Airtel are generating some excitement among our customers. Not that print and outdoor campaign scream "Airtel is here '. That its 3G network which can be a smart move to have joined hands with Nokia.
Vodafone 3G advertising campaign is fantastic. The zoo zoo campaign success is the fact that the users who have decided to change operators while keeping the same number in terms of number is the highest benefits can be judged. Zoo 3G, zoo zoo community everywhere, it's new super hero is online or offline. One of these YouTube, advertising portals, magazines, billboards etc. The ads will run on integrated marketing communications is a perfect example of how the brand personality and really could have shown - faster, smarter and better.
DoCoMo Tata experience where stores come and experience the features of 3G DoCoMo Tata may have changed in thousands of retail outlets. The company also outdoor campaign held a lot of activity, some of it being very innovative in nature.
Reliance Reliance new campaign for 3G is quite mundane. Although the ads are new services being offered to it fails to generate any excitement about the brand about to go on to explain. Advertising energy mess that other brands have been created by the lack of 3G is around.
Aircel has moved up the ranks very quickly and I think the Indian cricket team captain Mahendra Singh Dhoni is due to its relationship with. The 3G network is offering quite a lot. It has been quite innovative in its offerings.
3G is considered again, I drive a very good idea not by feel. After a very successful sirji campaign featuring Abhishek 'What an Idea, bit current ads entice your visitors have not. This to me is just a campaign. In fact I see these ads after was a bit disappointed.
BSNL could have hit gold when they live in the price of 2 BSNL to offer 3G services. This could be a move by the company in the country, deep penetration, but the campaign was not really a big success. It was not marketed well by BSNL, nor is it easy 2 g to 3 g of a client who wanted to move on was for.
There are a few other companies also are betting big on the field. Indian mobile handset manufacturers have already started to offer 3G enabled handsets at affordable prices in the middle class. But there is still a long way to go. Awareness is an important aspect. After percolating awareness of pyramid companies should think about and then think of increasing ARPU levels.
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